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PlayReadVIP

Topic Areas

Maternal and child health, Social determinants of health

Priority Population

Children/adolescents, Families

Setting

Healthcare

Years

1999-present

Principal Investigator or Program Director

Alan Mendelsohn

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PlayReadVIP (formerly Video Interaction Project or VIP) is an evidence-based parent education program for parents and caregivers of infants and young children that typically takes place at pediatric offices at the time of children’s routine well-visits. At each session, parents meet one-on-one with a PlayReadVIP Coach for approximately 25-30 minutes. Through the use of videotaping and developmentally-appropriate toys, books, and resources, PlayReadVIP helps provide parents with tools for using pretend play, shared reading, and daily routines as opportunities for strengthening early development and literacy in their children. The program has been developed and led by pediatricians and researchers at NYU Grossman School of Medicine and NYC Health + Hospitals/Bellevue.

Download a .zip file of all documents in this Project (8 files, 4.69 MB)
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